BlueCleanse
Plastic pollution is one of the most urgent threats facing our oceans. BlueCleanse is a digital platform designed to tackle this issue through technology, data, and community engagement. It enables real-time tracking of cleanup operations, highlights recycling impact, and empowers individuals and organizations to participate in restoring marine ecosystems. By turning fragmented efforts into coordinated action, BlueCleanse builds a transparent, data-driven movement for cleaner oceans.
At its core, BlueCleanse is a storytelling tool - one that brings the journey of ocean recovery to life. From tracking plastic waste collected along remote shorelines to visualizing how that waste is repurposed through circular recycling, the platform turns environmental impact into an experience. It invites users to not just observe change, but to be part of it - whether by joining local cleanup efforts, supporting sustainable innovations, or simply watching their actions ripple across the digital sea of collective progress.
Work we've done!
- Strategic Discovery
- User Research & Stakeholder Interviews
- Persona Development & Journey Mapping
- Brand Identity & Visual Language
- Modular UI-kit for Data Visualization
- Dashboard Design for Real-Time Monitoring
Creative Process
- Discovering the Problem
We began by examining the current gaps in ocean cleanup efforts - localized actions, siloed data, and lack of accessible engagement tools. Through secondary research and conversations with stakeholders, we uncovered a need for a more unified, interactive, and impact-focused platform.
- Defining the User
Our personas included marine conservationists, coastal volunteers, and eco-conscious individuals. These informed our key flows, ensuring that both field professionals and everyday users could engage with the platform meaningfully.
- Ideating the Experience
We explored ways to make invisible impact visible. Sketches and wireframes evolved into a dashboard showing progress through maps, plastic-type breakdowns, and timelines - designed to inspire both understanding and action.
- Designing with Purpose
Accessibility and clarity were central. We used calm oceanic palettes, intuitive icons, and interactive modules. Design decisions prioritized scalability and adaptability across devices and data types.
- Testing and Iterating
Feedback from beta testers helped us refine the visual hierarchy, improve map usability, and ensure data readability. Small tweaks like interactive filters and live metrics improved engagement dramatically.
- Beyond the Interface
We envisioned BlueCleanse as a bridge - not just between data points, but between global strategy and local action. The system was designed to encourage collective responsibility, from cleanup drives to recycling innovations.
Result
The platform successfully translated complex environmental data into an interactive and inspiring dashboard. Testers appreciated its ability to unify local action with global goals. Features like community leaderboards, recycling rate visualizations, and polluted-zone maps received positive feedback for promoting both transparency and motivation.
Conclusion
BlueCleanse is more than a data tool - built from user insights and a shared desire for impact, it empowers individuals, organizations, and communities to restore ocean health together. As the platform grows, its potential to influence policy, education, and sustainable material use makes it a crucial step toward a circular, cleaner future.